PlateGame is a Brisbane-based online automotive accessories store that aims to bring fun to motoring enthusiasts. Their hero product is their line of customisable keychains which are designed to replicate real-life versions of license plates. Their products have sold to thousands of happy customers around the world.
The Brief
Design a brand identity and establish a social media presence.
Build a simple eCommerce store to sell their hero product.
Plan and Deploy a digital marketing strategy.
Our Solution
A custom sans-serif logotype was designed to appear like a license plate.
Online store built on the Shopify platform with a blog feature and integration into Facebook and Instagram for ads.
Used Instagram and TikTok to post user generated and original content to create and solidify social proof of the product.
The Result
PlateGame now attracts approximately 45,000+ customer visits per month.
Content that has been viewed by over 4+ million customers.
+6% conversion rate.
Top 1% performing of Shopify stores launched within the same period.
Services
Creative Direction
Marketing Strategy
Meta ads management
Content Creation
Shopify Store Development
